GTM talent solutions

From initial ideas to record years

Welcome to Gene East

Gene East is a GTM staffing business helping fintech, payments and digital risk customers recruit and retain talent for their global revenue teams.

Since 2016 we’ve helped innovative early stage firms through to established market leaders overachieve through GTM talent acquisition. 

We’ve a range of customisable staffing solutions for every need, including team build out, recruitment on demand, strategic hiring and talent advisory services.

Combining modern tech with old school search methodologies, Gene East has the knowledge, experience and infrastructure to deliver end to end GTM talent solutions, globally.

From initial ideas to record years….

Our results speak for themselves

%

of customers work with us on a repeat basis

%

Fill rate for project, recruitment on demand and strategic hiring engagements

Global GTM talent network

Our talent solutions

Project Build
Recruitment On-Demand
Strategic Hire
Talent Advisory

Project Build

Project Build is our customisable, multi-hire solution for scaling GTM teams in a set time frame.

Sourcing multiple similar profiles allows a significantly lower cost per hire, and an “A grade” new team in rapid time.

Whether it be multiple sales hunters in North America, SDR teams in Europe, or product managers across the Middle East, Project Build delivers exceptional savings whilst never compromising on quality.

Recruitment on Demand

Recruitment on Demand is designed for companies undergoing large-scale hiring and is delivered through a no-fee price structure.

Seamlessly embedding our GTM specialists as an extension of your in-house talent team, or as an alternative for earlier stage businesses, our Recruitment on Demand model offers high quality, predictable and cost-effective outcomes.

As an alternative to traditional fee per placement, this embedded model delivers the expertise and momentum needed to scale.

Strategic Hire

There’s little room for error when adding key GTM hires – the lost revenue, reputational damage and opportunity cost of a wrong move is significant.

Our Strategic Hire solution removes the risk – through in depth market mapping, a modern tech stack and tried and tested search methodologies, we deliver the best available candidates every time.

Customisable with different pricing and features, this solution offers extended rebate and free replacements, cash-back options against future hires, and a guarantee that the best candidate signs within a specified time.

Talent Advisory

It’s getting harder to recruit and retain top talent – skills shortages and the competition offer a major threat to successful outcomes.  What worked before no longer works today, gain an edge through our Talent Advisory solution covering:

  •         EVP & candidate experience
  •         Retention & employee engagement
  •         Diversity, equity & inclusion (DEI)
  •         Skills development and benchmarking
  •         Wellbeing and mental health
  •         Succession planning and leadership development

I’m a business leader looking to recruit

Gene East works in partnership with fintech, payments and digital risk clients to achieve their long term business goals.  We know clients want a staffing partner who understands their business, the market and the reasons for recruiting – we are that firm.

Looking to recruit?

I’m a revenue professional looking for work

We know you want to deal with honest, straight forward recruiters who have your interests at heart.  Understanding your career goals and helping you achieve them is success for us – talk to us about how.

Looking for work?

I’m a business leader looking to recruit

Gene East works in partnership with fintech, payments and digital risk clients to achieve their long term business goals.  We know clients want a staffing partner who understands their business, the market and the reasons for recruiting – we are that firm.

I’m a revenue professional looking for work

We know you want to deal with honest, straight forward recruiters who have your interests at heart.  Understanding your career goals and helping you achieve them is success for us – talk to us about how.

“Gene East has been a reliable and important partner in our recruitment process. Their team is responsive, taking the time to understand our specific hiring needs and proactively identifying candidates who are not only skilled but also aligned with our company culture. They handle candidate interactions professionally, ensuring a positive experience for everyone involved, making them a trusted extension of my team.”
Head of Talent Acquisition
Global Fincrime Market Leader
“Gene East has been a reliable and important partner in our recruitment process. Their team is responsive, taking the time to understand our specific hiring needs and proactively identifying candidates who are not only skilled but also aligned with our company culture. They handle candidate interactions professionally, ensuring a positive experience for everyone involved, making them a trusted extension of my team.”
Head of Talent Acquisition
Global Fincrime Market Leader
“Gene East has been an invaluable advisor, when I’ve needed market insights and guidance on sales hiring, they’re the people I call. James and Finn keep me up to date on market changes, and have helped me recruit elite level sales professionals for many years.”
CEO
Chartis, RiskTech KYC category leader
“Gene East has been an invaluable advisor, when I’ve needed market insights and guidance on sales hiring, they’re the people I call. James and Finn keep me up to date on market changes, and have helped me recruit elite level sales professionals for many years.”
CEO
Chartis, RiskTech KYC category leader
"Finn was fantastic throughout my recruitment process. His follow up calls were great and I felt that he genuinely cared about finding me the right job. A true professional - thanks so much Finn!"
Account Executive
European KYC Software Vendor
"Finn was fantastic throughout my recruitment process. His follow up calls were great and I felt that he genuinely cared about finding me the right job. A true professional - thanks so much Finn!"
Account Executive
European KYC Software Vendor
“Gene East has been a long term partner, helping us recruit high performance sales and product teams in the US, UK and Europe for years. In addition to being consistent, trustworthy and reliable, they understand the specific nature and culture of our business – highly recommend.”
Chief HR Officer
Anti-fraud Software Leader
“Gene East has been a long term partner, helping us recruit high performance sales and product teams in the US, UK and Europe for years. In addition to being consistent, trustworthy and reliable, they understand the specific nature and culture of our business – highly recommend.”
Chief HR Officer
Anti-fraud Software Leader
"Sam helped me with the hiring process for my current position, throughout the process he was well engaged, transparent and kept me updated. I really had a pleasant experience working with Sam and would highly recommend him."
Head of Capital Markets Solutions
Anti Fin crime Market Leader
"Sam helped me with the hiring process for my current position, throughout the process he was well engaged, transparent and kept me updated. I really had a pleasant experience working with Sam and would highly recommend him."
Head of Capital Markets Solutions
Anti Fin crime Market Leader
“I’ve had the pleasure of working with Gene East since 2020. Throughout this time, they’ve been instrumental in building out our sales and marketing teams across key regions, including the US, UK, and Europe. Gene East is more than just a recruiting firm; they’re a true partner who deeply understands our goals and the unique needs of our organization. Their commitment to delivering high-quality talent is unwavering, and their ability to consistently meet our hiring needs has made them an indispensable part of our team-building strategy. When we rely on Gene...
SVP Human Resources
Global Fincrime Scaleup
“I’ve had the pleasure of working with Gene East since 2020. Throughout this time, they’ve been instrumental in building out our sales and marketing teams across key regions, including the US, UK, and Europe. Gene East is more than just a recruiting firm; they’re a true partner who deeply understands our goals and the unique needs of our organization. Their commitment to delivering high-quality talent is unwavering, and their ability to consistently meet our hiring needs has made them an indispensable part of our team-building strategy. When we rely on Gene East, we have complete confidence they will deliver; and they always do”
SVP Human Resources
Global Fincrime Scaleup
"I am thrilled to recommend Sam for his exceptional support in helping me secure my current role. His expertise and dedication made the recruitment process seamless and enjoyable. From the start, Sam demonstrated a deep understanding of the industry, matching my skills and aspirations with the perfect opportunity. I am grateful for his assistance and highly recommend him to anyone seeking new career opportunities or companies in need of a reliable recruitment partner. Thank you, Sam!"
Data Science Team Leader
Global Anti-Fincrime Scaleup
"I am thrilled to recommend Sam for his exceptional support in helping me secure my current role. His expertise and dedication made the recruitment process seamless and enjoyable. From the start, Sam demonstrated a deep understanding of the industry, matching my skills and aspirations with the perfect opportunity. I am grateful for his assistance and highly recommend him to anyone seeking new career opportunities or companies in need of a reliable recruitment partner. Thank you, Sam!"
Data Science Team Leader
Global Anti-Fincrime Scaleup
"Finn's approach to finding you the right role really stands out from the typical transactional approach recruiters can often have. Not only does he spend the time understanding your aspirations, but he also adds value throughout the engagement and makes sure you stay informed throughout the process. Finally, his industry knowledge coupled with his extensive network and proactivity made the whole experience very smooth."
Sales Director
Risk & Compliance Market Leader
"Finn's approach to finding you the right role really stands out from the typical transactional approach recruiters can often have. Not only does he spend the time understanding your aspirations, but he also adds value throughout the engagement and makes sure you stay informed throughout the process. Finally, his industry knowledge coupled with his extensive network and proactivity made the whole experience very smooth."
Sales Director
Risk & Compliance Market Leader
"Sam is a dedicated recruiter. He took the time to listen to all my requests and was able to work with me during the recruitment cycle. Thank you so much for everything you did to empower my career, you are one of the reasons for my exponential career growth."
Technical Account Manager
Anti-fraud Software Leader
"Sam is a dedicated recruiter. He took the time to listen to all my requests and was able to work with me during the recruitment cycle. Thank you so much for everything you did to empower my career, you are one of the reasons for my exponential career growth."
Technical Account Manager
Anti-fraud Software Leader
"Finn is a high-level professional, since the beginning of our interaction he has been honest and clear in explaining the pros and cons related to changing jobs, setting the right expectation for me and the employer, and driving me toward what would have been the right decision for me! In one word I'd say “amazing”."
Sales Director
Financial Compliance Software Leader
"Finn is a high-level professional, since the beginning of our interaction he has been honest and clear in explaining the pros and cons related to changing jobs, setting the right expectation for me and the employer, and driving me toward what would have been the right decision for me! In one word I'd say “amazing”."
Sales Director
Financial Compliance Software Leader

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